Challenge – Reinvent a fashion show branding concept year after year.
Result – A multiyear collaboration to develop and design fashion shows in always changing locations. In this case, going bigger than before, with a 40m wide LED screen, sharp and playful animated backdrops.
Who – ADAM KIMMEL, JASON WU, DAMIR DOMA, MARY KATRANTZOU, JUUN.J, DURO OLOWU & Featuring: ALEXANDER WANG
Produced by: Yannick Aellen for: IMG Fashion, & Swiss Textile Federation
Introductory media clips for each participant, in this case a with a name placeholder for adam kimmel.