Challenge – Develop an animation brand template that can transcend screen formats and embraces the dynamism of NYSE Euronext’s markets.
Result – At its core, the dynamic logo expresses collaboration and growth in a flexible, globally relatable graphic language, while alluding to the connectedness of its community and the diversity of its people. The animated logo emanates energy while reflecting diverse elements joining to create a point of interaction and activity. The experiential component of the rebrand pushed the boundary of the static brand guidelines to embrace large scale, multi-channel, multi-medium touch-points.
Striking black-and-white imagery conveys heritage and trust. Multiple color bars represent its broad array of products, geographies and cultures. The blue and green color palette communicates growth and optimism, while uncommonly light hues convey commitment to transparency.