$wpsc_version = 169; + alex » nyx/nyse rebrand

nyx/nyse rebrand

Challenge – Develop an animation brand template that can transcend screen formats and embraces the dynamism of NYSE Euronext’s markets.

Result – At its core, the dynamic logo expresses collaboration and growth in a flexible, globally relatable graphic language, while alluding to the connectedness of its community and the diversity of its people. The animated logo emanates energy while reflecting diverse elements joining to create a point of interaction and activity. The experiential component of the rebrand pushed the boundary of the static brand guidelines to embrace large scale, multi-channel, multi-medium touch-points.

Striking black-and-white imagery conveys heritage and trust. Multiple color bars represent its broad array of products, geographies and cultures. The blue and green color palette communicates growth and optimism, while uncommonly light hues convey commitment to transparency.


Alex Post – about:




american express : shop small

uber : event design

kdc sales front

KdC Branding + Strategy

sask 5th ave : yeti window

BP TrendTable Doc 01

boston proper: service design


reactive modular light prototype

beaero doc 2

be aero circular ui

BigBoard 0514

nbc : crossover show app

neversink apple brandy

neversink : branding

knockdown center – mini golf

moma : lobby experience


1111 lincoln road : bmw i

covernote prototype

hello covernote

volkswagen passat spot

nyx/nyse rebrand

stt set doc02

neuroscience set

swiss textiles award experiences

promax titles

virgin produced brand experience

boxhop 1

boxhop ecom logistics site

charter : integrated campaign

stx fashion show – rodarte


zurich brand experiences

passion pit music video

ritz – open for fun

plusalex nbc_sports_sports_talk_10

nbc sports promo

large scale interactive game