$wpsc_version = 169; + alex » neuroscience set

neuroscience set

stt set doc02

Challenge – Design and develop a neural network, neurologists can interact with… on camera… on the cheap!

Designing a HoloDeck – After conducting several feasibility studies, we abandoned a green screen and CG shoot for a more analog friendly approach to filming. Our understanding the neurologists’ level of comfort with ‘acting’ and improvisation, helped us devise a system of ropes that can act as representations of neural pathways. Aiming to stay true to analog art of visual effects, we mapped and projected onto the array of strings from multiple angles and guided our hero neurologist-actors to play their parts, following a well orchestrated plan.

Setting this up and shooting was far more complex to than it looks. We also ran out of brain surgeons jokes.

stt set doc07a

stt set doc04

stt set doc01


Alex Post – about:




american express : shop small

uber : event design

kdc sales front

KdC Branding + Strategy

sask 5th ave : yeti window

BP TrendTable Doc 01

boston proper: service design


reactive modular light prototype

beaero doc 2

be aero circular ui

BigBoard 0514

nbc : crossover show app

neversink apple brandy

neversink : branding

knockdown center – mini golf

moma : lobby experience


1111 lincoln road : bmw i

covernote prototype

hello covernote

volkswagen passat spot

nyx/nyse rebrand

stt set doc02

neuroscience set

swiss textiles award experiences

promax titles

virgin produced brand experience

boxhop 1

boxhop ecom logistics site

charter : integrated campaign

stx fashion show – rodarte


zurich brand experiences

passion pit music video

ritz – open for fun

plusalex nbc_sports_sports_talk_10

nbc sports promo

large scale interactive game