boston proper: service design

BP TrendTable Doc 01

Challenge — Architect and deploy an omnichannel solution for an aging retail brand to engage new and existing customers.

Solution — Though the brief was simple, the effort and ingenuity championing the success of our omnichannel solution as anything but trivial. Beyond a deep technical undertaking, we synthesized a service strategy to compliment our digital solution and empower every Boston Proper and Chico’s Associate, by lifting them up to embrace not only their individual qualities as sales people but cultivate a new discipline as stylists.

Built from a brand that had a cult following and a native direct connection with their customer, the Science Project lead an ambitious omnichannel effort that grew from a unique alignment of technology and brand. At TSP, we developed a fluid discovery and friendly shopping experience and a novel touch table user experience based on concrete psychological and physical interaction metrics. Currently the SHOPSTAGE™ platform is deployed in every new Boston Proper store opening, and integrates with the company’s existing data infrastructure to facilitate a seamless omnichannel shopping experience for clients, rich with relevant content and personal recommendations.

Product/IP —The ShopStage platform is an open architecture, cloud-based platform that allows developers, brands and agencies to quickly build, manage and scale rich, interactive experiences in physical spaces. From flagships and pop-ups to shopping centers and hotels, ShopStage is a versatile and powerful tool for the next generation of customer experiences.

Testimonial — “I can’t wait to get 100 of them. They have been nothing short of spectacular. Their dollars per square foot are well above the company average.” – Dave Dyer, President/CEO, Chico’s FAS

PressInternet Retailer – WWD

IMG_052005

BP_techtable_ui doc 1

empty

Alex Post – about:

lock

locked

AmEx_02-0-01-02-04

american express : shop small

uber : event design

kdc sales front

KdC Branding + Strategy

sask 5th ave : yeti window

BP TrendTable Doc 01

boston proper: service design

IMG_0733

reactive modular light prototype

beaero doc 2

be aero circular ui

BigBoard 0514

nbc : crossover show app

neversink apple brandy

neversink : branding

knockdown center – mini golf

moma : lobby experience

car-park-curtain-88ax

1111 lincoln road : bmw i

covernote prototype

hello covernote

volkswagen passat spot

nyx/nyse rebrand

stt set doc02

neuroscience set

swiss textiles award experiences

promax titles

virgin produced brand experience

boxhop 1

boxhop ecom logistics site

charter : integrated campaign

stx fashion show – rodarte

phantomcolor.zh_airport_angle

zurich brand experiences

passion pit music video

ritz – open for fun

plusalex nbc_sports_sports_talk_10

nbc sports promo

large scale interactive game

x+