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boston proper: service design

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Challenge — Architect and deploy an omnichannel solution for an aging retail brand to engage new and existing customers.

Solution — Though the brief was simple, the effort and ingenuity championing the success of our omnichannel solution as anything but trivial. Beyond a deep technical undertaking, we synthesized a service strategy to compliment our digital solution and empower every Boston Proper and Chico’s Associate, by lifting them up to embrace not only their individual qualities as sales people but cultivate a new discipline as stylists.

Built from a brand that had a cult following and a native direct connection with their customer, the Science Project lead an ambitious omnichannel effort that grew from a unique alignment of technology and brand. At TSP, we developed a fluid discovery and friendly shopping experience and a novel touch table user experience based on concrete psychological and physical interaction metrics. Currently the SHOPSTAGE™ platform is deployed in every new Boston Proper store opening, and integrates with the company’s existing data infrastructure to facilitate a seamless omnichannel shopping experience for clients, rich with relevant content and personal recommendations.

Product/IP —The ShopStage platform is an open architecture, cloud-based platform that allows developers, brands and agencies to quickly build, manage and scale rich, interactive experiences in physical spaces. From flagships and pop-ups to shopping centers and hotels, ShopStage is a versatile and powerful tool for the next generation of customer experiences.

Testimonial — “I can’t wait to get 100 of them. They have been nothing short of spectacular. Their dollars per square foot are well above the company average.” – Dave Dyer, President/CEO, Chico’s FAS

PressInternet Retailer – WWD


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